What does Triigo mean?

It is very difficult nowadays to find a word not in use and many resort to making up words combining different elements. This is how Triigo came about.

At Triigo, we believe in the power of three (TRI), in particular, in the power of Connecting, Collaborating and making Change happen. And, of course, we want you to GO do it.  The extra I? Because we want you (I) to go do it and because we just liked the way it looked!

But, as it turns out, Triigo is somewhat derived from the Spanish word for wheat or to grind, with one reference being to the meaning “I Grind”. Kind of perfect, eh?

Tell me, why do you grind, what do you grind for?